Breaking new artists is the lifeblood of labels, and independent labels are often the wildcatters of the industry, uncovering cutting-edge genres and artists and being the first to bring them to a wider audience.
A panel at AIM's Indie-Con conference in London explored how this process is evolving in the streaming era, chaired by Sean Adams of Drowned in Sound – who also runs a label and management company.
“Everyone in the industry has a different version of what ‘breaking’ is. Some will say it’s getting acts on Spotify playlists, others will say it’s breaking an act worldwide. There are various levels of ‘breaking’," said Claire Southwick of Primitive Management.
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