According to indie licensing agency Merlin, 40% of its member labels now make more money outside their home territory than inside it, compared to 16% in the industry’s purely-physical days.
At the recent NY:LON Connect conference, Merlin boss Charles Caldas hailed the “truly global audience” for independent music. “Your accessibility to fans is no longer limited to marketing within your immediate environment.”
At AIM’s Indie-Con conference in London today, a panel of labels talked about the implications, as well as providing their tips for making the most of this global market.
The panel included Matthew Rogers from Unified in Australia; Merida Sussex from Stolen Recordings in the UK; Jeffrey Chiang from Fluxus Music in South Korea; Justin West from Secret City Records in Canada; Carlos Mills from Mills Records and ABMI in Brazil; and Elli Delsart from Nowadays Records in France. The moderator was WIN boss Alison Wenham.
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