Whether major or independent, music labels are keen to talk to any startup who can help them find new ways to deliver music, build audiences for their artists, and make their businesses as efficient as possible.
For the majors and larger independents, there are dedicated teams who focus on reaching out to startups (and fielding incoming interest) and figuring out how they might work together.
This video sees some of those people – Universal Music's Glenn Cooper, Sony Music's Victoria Cruz, PIAS' Adrian Pope, and Warner Music's Scott Cohen – explaining what they're looking for, and how they think startup/label relationships can work best.
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